Consumers around the world purchase our products because they trust them. They trust their quality and value, and trust that we will stand behind what we sell. We must preserve that trust.






As one of the leading consumer products companies in the world, Sara Lee has a fundamental responsibility to ensure that consumers can trust the safety of our products. It is the primary responsibility of every employee throughout the world to make sure that our foods are safe to eat and our household and body care products are safe to use as directed. Each employee must ensure that he or she is living up to our rigorous standards.

We also have an obligation to monitor the quality of our supply chain to ensure that all of our products meet applicable government safety and quality standards, as well as our own high standards. Any threats to product safety must be immediately reported to management.




Sara Lee builds preeminent brands by offering high quality and good value. It is the job of every employee to make sure that consumers get what they expect — and pay for.

This means that no product can leave a warehouse or factory unless it meets our quality standards. Remember, the company’s reputation is inside every package.

“When a customer uses Zwitsal on their baby’s skin, they trust that we are making the safest and most reliable product we can. It’s a trust we have earned and we work hard to keep it that way.” – Belgium “Ethics is something we carry inside ourselves.” – Spain

Sara Lee is committed to promoting its brands in ways consistent with its excellent reputation. Marketing of Sara Lee products should be based on quality, distinctiveness, brand recognition, fair pricing and promotional programs. Product, service and price attributes will be truthfully and accurately represented. False claims about competitors’ offerings are not acceptable.

Advertising, packaging, point of purchase displays, or promotions must never misstate facts or provide misleading impressions. We will respect the expressed privacy preferences of consumers.

All advertising vehicles and content should be tasteful — avoiding messages, depictions, or characterizations that would be offensive to Sara Lee consumers, customers or employees in the country in which the advertising is shown.

When I arrived at my station to begin my shift, I noticed that a metal part from the hot dog packaging machine was missing. I was pretty sure it had been there the day before, so I searched all over for it, but couldn’t find anything. So I went to the supervisor and we went to the safety coordinator. Together we made the call to stop production and x-ray all the products made since my shift the day before. We didn’t find anything, but we still felt good about the decision. After all, what if one of my neighbors’ kids got hurt biting into a hot dog? – USA