Strategic Wellness & Nutrition Partnerships

Sara Lee is partnering with major food and beverage companies and non-governmental organizations to advance our commitment and increase the reach of our wellness and nutrition efforts. Currently, we are committed to four major industry-wide initiatives:

Healthy Weight Commitment Foundation (HWCF) has joined First Lady Michelle Obama and the “Partnership for a Healthier America” to commit to reduce 1.5 trillion calories from US food supply by the end of 2015.  Calorie reduction goals will be met by developing and introducing lower-calorie options, changing recipes where possible to lower the calorie content of current products, or reducing portion sizes of existing single serve products.  

GMA National Sodium Reduction Initiative - In December 2009, Sara Lee committed to reducing sodium an average of 20 percent over the next five years across its key categories of hot dogs, lunchmeat, breakfast foods, cooked sausage and fresh bread. This initiative includes Sara Lee’s top food brands Jimmy Dean®, Ball Park®, Hillshire Farm® and Sara Lee®.  This effort builds on the successful sodium reduction efforts we have already accomplished in the launch of lower-sodium lunchmeats and sodium-reduced fresh bread products.

GMA/FMI Front of Pack Nutrition Labeling Initiative - Sara Lee is committed to providing clear, simple and consistent “front-of-package” nutrition labeling information to help consumers make informed food purchase decisions.  Sara Lee is an active participant in industry-wide efforts to develop a unified front-of-pack labeling approach to help cut through the clutter and effectively communicate with consumers.

Marketing to Children - Sara Lee has developed a Marketing and Advertising to Children policy and joined industry-wide effort, the Children’s Food and Beverage Advertising Initiative as a voluntary self-regulation program to address concerns about advertising and childhood obesity. Under the initiative, members commit or pledge to devote at least 1/2 of their TV, radio, print and internet advertising primarily directed to kids under 12 to "better for you" products or messages that encourage healthy lifestyles or good nutrition; some of the companies have ceased advertising to kids under 12. To view our pledge, please click here.